MISSION STATEMENT

Our Mission

Championing the economic success of individual franchisees by prioritizing store-level profitability and fostering constructive dialogue with Dogtopia corporate. With a unified voice, we ensure franchisees have a seat at the table, and that our feedback is clearly heard and prioritized.


The Independent Association of Dogtopia Franchisees (IADF) is dedicated to amplifying franchisee rights and ensuring our voices meaningfully shape the future direction of our brand.

ADVOCACY - Empower Franchisees with a Unified Voice

  • We take a collaborative approach to shaping Dogtopia's strategic direction and foster open dialogue between franchisees and corporate leadership. Our goal is to have a seat at the table to regularly meet with the Support Office and work together on all topics impacting franchisees.
  • Transparency through priving clear explanations of new Dogtopia rules and requirements, and through IADF legal counsel, we summarize yearly updates to the Franchise Agreement, highlighting changes and their potential impacts on your business.

IMPACT - Securing Better Terms in Our Franchise Agreements

  • We thoroughly review franchise agreements and clearly communicate Dogtopia's evolving rules and requirements, including any changes through Operations and Standards Manual (OSM) modifications, which Dogtopia can implement at any time and franchisees must follow.
  • A strong membership base compels Dogtopia to proactively listen to our collective voice. When association membership reaches 50% or more of operating stores, franchisors consistently engage and collaborate, significantly reducing their risk of arbitration or litigation—issues that, if reported in the FDD, could severely impact the brand’s reputation and future growth.

COLLABORATION - Committees to focus on Marketing, Technology, Cost Reduction, Labor, and more!

  • Gain exclusive access to proven insights and innovative strategies that elevate your business performance. Harnessing our franchisee community’s collective wisdom, we crowdsource, vet, and spotlight game-changing ideas to help you thrive and outperform.
  • Tap into a powerful village of knowledge with regular individual and group support calls. Connect with fellow franchisees to share insights, troubleshoot challenges, exchange effective strategies, and navigate common business pitfalls—from ramping new stores to managing multi-unit operations.


Leadership

IADF is guided by a steering committee of Dogtopia franchisees who have been elected. Once our ramp up phase hits 50% membership milestone, all members collectively will vote on a final board and charter.



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HOW WE IMPACT MEMBER BUSINESSES:

MEMBER PROFILES

For me, the greatest benefit that the Association provides is the fact that we have one voice representing all of us. We have a good relationship with Dogtopia Enterprises, and the influence that one voice can have versus many individual voices is significant. I also appreciate the Association insurance program. It has saved me a ton of money, and I don’t know what I would do without it. Trying to stay up on all the insurance changes and find coverage on my own? You can’t beat the Association program. Our profit study—other franchisees willing to share information to you know how you stack up—that’s been very valuable for me. It allows me to see what’s possible if I can get my volume to a certain level. I feel the Association just keeps getting stronger and stronger, and that helps all of us.
ee
Anonymous Member
Franchise Owner
A prime example of the value the Association brings to franchisees is their work in securing excellent legal counsel, at no cost to us, to help reconstruct the franchise agreement. But there have been brief periods in the past when leadership was not operating in the best interests of the organization or the franchisees. That’s when the franchisee community needed to be heard, and the Association took the lead and made the difference in those moments.
ee
Anonymous Member
Francise Owner
Copyright © 2024 IADF. All rights reserved.

Copyright © 2024 IADF. All rights reserved.